: BOGO forces a higher unit movement. Instead of buying one chocolate bar, the consumer takes two, effectively increasing the brand's presence in the household. Consumer Benefits and Considerations
: A genuine BOGO offer should be half the price of two units when compared to their individual full price.
: High-visibility BOGO offers on popular candy can act as "loss leaders," drawing customers into the store where they are likely to purchase other full-priced items. buy one get one free candy
From a shopper's perspective, these deals can be highly cost-effective, but they require a bit of scrutiny:
Retailers and manufacturers use BOGO candy offers for several strategic reasons: : BOGO forces a higher unit movement
: When a brand introduces a new flavor or product, a BOGO deal encourages customers to try it with lower perceived risk, hoping to convert them into regular buyers.
: For items like candy that may be nearing their expiration date, stores use BOGO to quickly move stock rather than letting it go to waste. : High-visibility BOGO offers on popular candy can
Why "Buy One Get One Free" Is Usually A Bad Deal - Wisebread
