Sites like Chrono24 or Bob's Watches allow you to buy "unworn" new-in-box models immediately, often at a premium. 2. The Authorized Dealer Path (Best for MSRP)
These are the only sources for a brand-new watch at MSRP. While they have websites, they typically require you to visit in person or join a waitlist after an online inquiry.
Buying my first Rolex: the story of an awful customer experience