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The "story" of the ugly sweater began in the 1950s, when they were marketed as "Jingle Bell Sweaters". These weren't meant to be ugly; they were high-fashion items for affluent ski travelers, often featuring Nordic patterns like the .

For most men, buying a sweater involves a choice between three distinct "paths" found at retailers like or specialized sites like Ugly Christmas Sweater . Birthday Accessories to Wear - Etsy buy mens ugly christmas sweaters

The shift toward irony happened in the 1980s, thanks to "sitcom dads" like Cliff Huxtable on and Chevy Chase in National Lampoon's Christmas Vacation . However, the modern "Ugly Sweater Party" was truly born in Vancouver in 2002, when two friends, Chris Boyd and Jordan Birch, threw a themed party that snowballed into a North American phenomenon. The Quest for the Perfect Knit The "story" of the ugly sweater began in