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In 1903, entrepreneur Desiderio Pavoni purchased the rights to Luigi Bezzera's improved machine. Pavoni rebranded the process as "espresso"—meaning "made on the spot" or "pressed out"—and launched it at the 1906 Milan Fair.

Following WWII, Achille Gaggia pioneered the lever machine , which increased water pressure to create the signature golden "crema". The Modern Home Brewing "Rabbit Hole" buy espresso

Angelo Moriondo patented the first steam-driven coffee brewer in 1884 to serve customers faster. In 1903, entrepreneur Desiderio Pavoni purchased the rights