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From Issue #57 December 4, 2014

Buy Buy Baby Clothing Store (2025)

The future arrived when we weren’t looking.

By Eileen Gunn  

Buy Buy Baby Clothing Store (2025)

Buy Buy Baby is currently operating as a digital-first brand under the ownership of Beyond, Inc. . As of late 2024, the company shuttered its remaining brick-and-mortar locations to focus exclusively on its e-commerce platform, buybuybaby.com. This strategic shift follows a turbulent period of bankruptcy and multiple ownership changes. 1. Current Operational Status (2026) It's official: Beyond Inc. now owns Buy Buy Baby brand

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