: Retailers use BTGO (Buy 2 Get 1) to target specific groups who value multiple units (like families or small businesses needing several phones), allowing the store to maximize profit while moving more volume.
: The word "free" acts as a powerful psychological trigger that increases a product's perceived value far beyond its actual monetary worth. buy 2 phones and get 1 free
Provide a (e.g., "consumer psychology" vs "inventory logistics"). : Retailers use BTGO (Buy 2 Get 1)
If you'd like me to find a specific or summarize a paper on a different marketing topic : Share the specific journal name . If you'd like me to find a specific
: Research from the Journal of Business Research (2020) found that consumers significantly prefer "Free" deals over equivalent percentage discounts. Using eye-tracking technology, the study proved BOGO-style deals capture more immediate attention, especially at higher discount levels.