But Wait ... There's More!: Tighten Your Abs, M... Site

If so, you aren't alone. In his book, , journalist Remy Stern explores how one out of every three Americans has succumbed to the siren song of the television infomercial. Far from just being "cheesy late-night TV," this is a $100 billion industry that has mastered the art of the sell. More Than Just Kitschy Commercials

Here is a blog post exploring the fascinating world of the infomercial industry through the lens of Stern’s investigative work. But Wait ... There's More!: Tighten Your Abs, M...

You can find But Wait . . . There’s More! at Amazon for an in-depth look at how these pitchmen conquered our living rooms. Go to product viewer dialog for this item. But Wait ... There'S More! If so, you aren't alone

The phrase you're referencing is the full title of the book: by Remy Stern. More Than Just Kitschy Commercials Here is a

The true genius of the infomercial isn't just the product; it's the . They identify a problem you didn't know you had (like a dull kitchen knife) and provide an immediate, "limited-time" solution. Stern’s book ensures that the next time you see a "buy one, get one free" offer, you’ll see the sophisticated machinery working behind that "Set it and forget it!" catchphrase.