Blue 71 (blue Press 1997-03) May 2026

The Blue Press succeeded by transforming a dry, technical catalog into an engaging monthly periodical that readers kept as reference material. Issue #71 represents a snapshot of 1990s Americana within the shooting industry, documenting the transition from purely industrial equipment sales to a broader "shooting lifestyle" brand.

The phrase appears to refer to a specific issue of The Blue Press , a popular catalog and magazine published by Dillon Precision , which focuses on firearms, ammunition reloading, and shooting sports . The Legacy of The Blue Press Blue 71 (Blue Press 1997-03)

A hallmark of the era was the "Blue Press Girl" covers, which often featured models with Dillon equipment—a marketing strategy that became a recognizable (and sometimes debated) staple of the brand's identity. The Blue Press succeeded by transforming a dry,

During the late 1990s, The Blue Press was known for blending technical reloading data with lifestyle articles, political commentary on the Second Amendment, and its iconic cover photography. The Legacy of The Blue Press A hallmark