By , the Mother’s Day rush had died down. The summer wedding season was about to kick off, but there was a sweet spot—a week of quiet before the June brides began their frantic searches.
In , he didn't even bother. Valentine’s Day was the "amateur hour" of jewelry shopping. Prices were peaked, and the stores were too crowded to negotiate. He ignored the heart-shaped ads and kept his four thousand dollars in a high-yield savings account. best time of year to buy jewelry on sale
On a Tuesday afternoon—statistically the quietest day for retail—Elias walked back into Solstice & Stone . The shop was empty. The air conditioner hummed. Mr. Miller was polishing a silver tray, looking like he’d give a limb for a sale to hit his monthly quota. By , the Mother’s Day rush had died down