Best Buy Toys R Us • Tested & Trusted

: Both were primary launch partners for major consoles like the Nintendo Wii and Wii U.

: After Toys "R" Us liquidated its original U.S. operations in 2018, Best Buy significantly expanded its toy inventory, with 90% of its holiday offerings that year being new to its catalog to capture the vacated market share. Consumer and Operational Comparisons best buy toys r us

: In 2016, Toys "R" Us strategically hired executive Amy von Walter from Best Buy to serve as EVP of Global Communications and Public Relations. : Both were primary launch partners for major