Best Buy New Logo đ„
Best Buy reimagines its role in bringing tech to life for customers
Best Buy 's most recent major logo redesign occurred in 2018, marking the first time in nearly 30 years that the retailer significantly altered its visual identity. While the company underwent a broader brand refresh in July 2024âintroducing a new tagline, "," and an expanded color palette including magenta and tealâthe 2018 logo remains the current official mark. The 2018 Logo Redesign best buy new logo
: The "Best Buy" wordmark was pulled out of the large yellow tag. The tag itself was shrunken and moved to the lower right corner, functioning more as a graphic punctuation mark than a background container. Best Buy reimagines its role in bringing tech
The current logo represents a shift from the iconic giant yellow price tag that dominated the brand's identity since 1989. The tag itself was shrunken and moved to
While the logo was not changed again in 2024, Best Buy updated the surrounding brand elements to better suit the "Age of AI".
: According to former CMO Whit Alexander, the redesign aimed to tell a "story of our people" rather than just focusing on price. By reducing the tag, the brand signaled that it is more than just a discount warehouse; it is a place for expert service provided by its "Blue Shirts". 2024 Brand Evolution