Ben Settle Copy Troll Pdf -

: By taking strong stances, you attract high-quality customers who brag about buying from you while repelling those who aren't a fit.

The book teaches that "good marketing equals a little trolling". The goal is to use personality-driven, often provocative copy to separate "true fans" from people who will never buy from you. Ben Settle Copy Troll pdf

: Never engage one-on-one with a troll unless they have a larger audience than you. Even then, engage through your own media platform to profit from the interaction. : By taking strong stances, you attract high-quality

: The worst thing for a brand is for the audience to be indifferent. Trolling ensures people have a strong opinion of your brand. : By taking strong stances