The song explores the enduring nature of true love, portraying it as a precious gift and a "secret" that defines one's reason for living. Performance and Reception
By March 2017, the official video had surpassed 30 million views on the Alessandra Amoroso YouTube channel , making it one of her most-watched videos at the time.
The official music video for was released on August 30, 2013, serving as the lead single for Alessandra Amoroso 's third studio album of the same name. Directed by Gaetano Morbioli , the video was filmed in Los Angeles and depicts a symbolic journey through the city's streets. Production and Artistic Direction
The song and its accompanying video marked a significant shift in Amoroso's career, featuring a new production team led by Italian pop star and Michele Canova . Director: Gaetano Morbioli . Writer/Composer: Tiziano Ferro.
The passing of the phone represents the connection and "pure love" described in the lyrics. The final runner delivers the phone to Amoroso on a bridge, and the video concludes with her answering a call as she walks away.
