The official video, directed by MOM , complements the song’s themes with a minimalist yet high-fashion aesthetic.
At its core, "It Is What It Is" is an anthem for peace of mind and boundary-setting . The lyrics address the pressures of public life, fake friendships, and the importance of financial independence without the need for approval from others.
: The video features sleek, colorful outfits and clean cinematography, reflecting his "AG Baby" persona—a more refined, contemporary Afropop style compared to his earlier Highlife roots.
: He clarifies that while money doesn't solve everything, it provides a level of freedom and peace that he values, famously singing, "Na when I get money I realize, oh". The Music Video: Visual Storytelling
The official video, directed by MOM , complements the song’s themes with a minimalist yet high-fashion aesthetic.
At its core, "It Is What It Is" is an anthem for peace of mind and boundary-setting . The lyrics address the pressures of public life, fake friendships, and the importance of financial independence without the need for approval from others. Adekunle Gold - It Is What It Is (Official Video)
: The video features sleek, colorful outfits and clean cinematography, reflecting his "AG Baby" persona—a more refined, contemporary Afropop style compared to his earlier Highlife roots. The official video, directed by MOM , complements
: He clarifies that while money doesn't solve everything, it provides a level of freedom and peace that he values, famously singing, "Na when I get money I realize, oh". The Music Video: Visual Storytelling The official video