Traditional content companies are fighting back against tech "supercompetitors" by developing their own platform-like businesses. pwc.com There is a racing effort to move beyond advertising into subscription models, tiered pricing, and even NFT-based digital collectibles. pwchk.com [30] The Strategic Importance of "Content is King"
Currently the fastest-growing segment, incorporating e-sports, cloud gaming, and in-game monetization. adweek.com [30] 8h01-porn
Several macro-trends are currently dictating the success of content creators and platforms: 1. Personalization through Data and AI Traditional content companies are fighting back against tech
The E&M landscape is traditionally divided into several key segments, each adapting to the digital age at different speeds. cmu.edu [15] 8h01-porn
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